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Are We Really Connecting?
Exploring the "Social" in Social Media.
“Social Media is supposed to connect us, but it’s doing the opposite. Every time I scroll, I end up feeling more lost than before.”
Over the past two decades, our social lives have experienced a profound transformation with the advent of the Internet.
Today, roughly 40-60% of our social interactions happen Online, mainly on Social Media platforms.
However, of all this time we spend on social media, how much is actually spent connecting with our people—keeping in touch, meeting new people, maintaining existing relationships, etc.?
If used in moderation, these social media platforms are a way to entertain ourselves. The problem comes when we try to meet our social needs through these kind of platforms.
But, why is that? Why doesn’t social media meet our social needs?
After more than a decade living on the Internet, our founder came to a key realization—it all comes down to the behavior these platforms allow and encourage:
- Mindless and Passive Consumption (doom scrolling)
- Addictive Behavior
- Seeking Social Validation
- Superficial Interactions
Which, in turn, are incentivized by the platform’s design:
- Content and User Centricity
- Infinite Scrolling
- Vanity Metrics
- …
The question, then, is: why do these platforms foster this kind of behavior?
The answer lies in social media’s business model—the way these platforms make money.
Next, we will explore all these aspects in more depth, uncovering the inner workings of social media platforms and the impacts they have on people’s personal and social lives.
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